Bed head's new back It up texturising cream. A powerful styling product, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved bed Head on the rebound, you will love back It up! Get long-lasting style with the bed Head back It up texturising cream! This hair styling cream provides definition, body and hold to help easily create natural, textured hairstyles. The texture cream has one scrunch technology that helps hair Spring back into shape by simply moving the hair. Great for helping to maintain long-lasting hairstyles on any hair type or length. Apply through towel-dried hair, comb through for an even distribution. If wanting to create long-lasting curls, wrap hair around finger to activate textured waves. Dry from below, scrunching as you dry.